Celebrating Dubai’s Global Travel With 6th Year at Arabian Travel Market 202607.09.2026

Sofitel Dubai The Obelisk returns to the 33rd edition of Arabian Travel Market (ATM) in 2026, marking the hotel’s sixth consecutive year of participation

Dubai, UAE, September 2026 | Sofitel Dubai The Obelisk will mark its sixth consecutive year of participation in Arabian Travel Market (ATM) in 2026, connecting with travel trade partners from the UAE and international markets while celebrating Dubai’s continued growth as a leading destination for business, leisure, meetings and events.

Mohamed Ashour, Director of Sales at Sofitel Dubai The Obelisk, commented on the significance of the event, saying:

“Arabian Travel Market is an important opportunity for hoteliers to reconnect with valued travel partners and strengthen the relationships that continue to drive Dubai’s thriving tourism landscape. At Sofitel Dubai The Obelisk, we remain focused on sharing distinctive experiences that set our hotel apart, from heartfelt encounters with French zest to elevated dining, wellness and state-of-the-art meeting and event offerings.”

For Sofitel Dubai The Obelisk, ATM represents more than an annual trade platform; it is an opportunity to nurture the relationships and partnerships that bolster Dubai’s continued growth as an international destination.

Having experienced Arabian Travel Market across two decades, Mohamed Al Bahrawy, Director of Sales & Marketing at Sofitel Dubai The Obelisk, added:

“ATM continues evolved alongside Dubai’s growth, evolving into a pinnacle meeting point for the global travel industry. What remains particularly valuable is the opportunity to reconnect with familiar faces, meet new partners, and continue to build meaningful relationships that support the growth of our hotel and the UAE’s luxury hospitality landscape.”

Recognised for Digital Reputation and Sustainable Hospitality

Sofitel Dubai The Obelisk was recognized at the Digital Reputation Report ceremony during ATM 2025 among Dubai’s top five-star hotels for its top Digital Reputation Performance Score, with the award presented by Dubai Department of Economy and Tourism (DET). The hotel has also been a sought-after venue for DET award ceremonies, including events aligned with its commitment to sustainable meetings and hospitality, such as the inaugural Awards Ceremony for the Dubai Sustainable Tourism Stamp (DST) held in 2024 in The L’Obélisque Ballroom.

A Green Key-certified hotel since 2023, Sofitel Dubai The Obelisk integrates responsible practices across its operations and events offering and has held the Dubai Sustainable Tourism Stamp – Gold Tier, awarded by DET.

Sofitel Dubai The Obelisk’s sixth consecutive year at ATM marks its continued commitment to Dubai’s travel ecosystem and to building partnerships that support the destination’s continued growth and international appeal.

“As Dubai continues to evolve as a leading global destination, we look forward to welcoming our partners to Sofitel Dubai The Obelisk and creating meaningful, long-term collaborations. Together, we can contribute to the continued growth of our landmark address while supporting Dubai and the UAE as a dynamic hub for tourism, business and international connectivity.” – Haytham Omar, Managing Director of Sofitel Dubai The Obelisk

About Sofitel Dubai The Obelisk 

Located 10 minutes from Dubai Airport (DXB) and downtown Dubai, Sofitel Dubai The Obelisk is a luxury landmark destination where the grandeur of ancient Egypt and modern French zest merge with the essence and culture of the UAE. Standing 51 stories tall, Sofitel Dubai The Obelisk is a gateway to Dubai’s past and future with sweeping views of old Dubai, the Burj Khalifa, and the city’s iconic skyline from the highest Club Millésime in the Sofitel collection. Discover award-winning dining at five restaurants and bars, Sofitel Spa with L’Occitane, and over 2,300 square meters of modern event space for meetings, weddings, and memorable soirées.

www.sofitel-dubai-theobelisk.com

About Sofitel

A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service.

At Sofitel, beauty is in the details: life’s simple pleasures such as gastronomy and sleep are art forms for an incomparable experience. Sofitel now boasts more than 120 hotels, all elegant and unique, in the world’s most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Casco Viejo or Sofitel Legend Metropole Hanoi. More recently, the brand also unveiled its first Sofitel Residences, redefining luxury living with prestigious properties that combine elegant design with Sofitel’s renowned service and sophistication.

Sofitel is part of Accor, a world leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

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